Founded by Kaylie Babajan

We invented
the method.Then built a salon around it.

Formaldehyde-free, curl-safe, and built for one thing only. Keratin is the whole menu.

Kaylie Babajan, founder of SMOOTHED

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What keratin actually is

keratin

noun · KAIR-uh-tin

A protein — and the one your hair is mostly built out of. Roughly nine-tenths of every strand is keratin, bundled together like the fibers inside a rope. Your nails and the outer layer of your skin are made of it too.

Living wears it down. Heat, colour, sun, hard water, even the friction of a brush pulls a little out and leaves a gap. Enough gaps and you get the things people actually complain about — frizz, roughness, dullness, ends that snap instead of bend. A keratin treatment puts that protein back.

How it actually worksThe short version

A keratin solution is worked through clean hair, then sealed into the strand with heat — a blow dry and a flat iron. The protein settles into the gaps and lays the outer layer of the hair flat.

Flat is what you’re feeling when hair is smooth, and what you’re seeing when it shines.

It isn’t a straightener

A relaxer or a Japanese straightener permanently breaks the bonds that give your hair its pattern, and there’s no undoing that.

A keratin treatment leaves those bonds alone — it fills and coats the strand instead. That’s the whole reason your curl can come through it.

It isn’t permanent

It fades. A treatment softens a little with every wash and is mostly gone within a few months, so your hair eases back to itself gradually rather than growing out in a hard line at the root.

Which formula, how much of your pattern stays, how it’s applied — that gets decided head by head. It’s the reason this salon exists.

Why a niche salon

One service. That’s the whole menu.

Manageable hair shouldn’t be a luxury. It should be your normal.

Why Kaylie only does keratinHow this started

Kaylie started her career at a salon that offered keratin and was hooked on day one. Most stylists around her were doing treatments that quietly compromised hair over time. She was watching something else happen — frizz gone, breakage stopped, curls softened, hair actually growing again.

Women were leaving her chair different. That’s when she decided it was the only service she ever wanted to offer. A few years later she opened SMOOTHED, built entirely around a method of her own.

Watch: why we only do keratin
The backstoryIn Kaylie’s words

I’ve loved doing hair since I was five years old — just ask my childhood dolls. But becoming a licensed cosmetologist happened because of one moment I’ll never forget. A regular at the bar where I worked saw something in me and paid for my beauty school education outright. That single act is the foundation of everything I do now.

Recently I was named one of the Top 10 entrepreneurs on a new television series, and considered for Most Investable Business. We’re already planning our next location. I still think the best is ahead.

A little more about me

Hair isn’t just a career for me. When I’m not doing treatments I’m usually making educational content — everything from at-home extensions to getting smoother, healthier results, for an audience of 230,000 on TikTok. Good education makes great hair, and confident clients.

When I’m not talking about keratin, you’ll find me:

  • Poolside with a martini
  • Laughing with girlfriends
  • Playing pool (yes, I’m good)
What makes us differentFive things
  • One thing only. Every product, technique and service here is built around a single goal. Nothing is a side offering.
  • Curl-safe by design. Formaldehyde-free formulas and a routine that protects your pattern rather than erasing it.
  • Prices start at $350. No hidden costs, no surprise upgrades, no pressure to buy extras. What we quote is what you pay.
  • Five stars across the board. On Yelp, Google and Vagaro, essentially without exception.
  • An open-air studio. Built around ventilation, so sitting here for a few hours is genuinely comfortable.
See what each rate gets you

Our mission

We treat hair the way a doctor treats health

Seriously, intentionally, and with the long term in mind. Every treatment refills the protein your hair has lost, seals split ends, and makes it easier to live with — whether you air dry, curl, or straighten.

Live more. Worry about your hair less.

The salon

Open to the street

Twenty thousand treatments across the team stand behind your appointment, and every one of them is performed by a Smoothologist trained in our method.

The SMOOTHED studio, open to the street and full of plants
North Park, San Diego
Meet the Smoothologists

Come see us

Let’s make easier hair your new normal

Send us photos and we’ll tell you honestly what our method would do for your hair. If you’d rather join us than book with us, we’re always looking for the right people.

Women deserve hair that works — with their texture, their time, and their confidence.