You're smoothed. Here's the easy part.

The first few days

Before your first wash.

Unlike traditional treatments, ours is fully activated before you leave the salon — there's no long waiting period. We still suggest giving it 24 hours before that first wash, and washing within 72.

• Keep it dry for that first day — no moisture, no sweating, no product of any kind.
• Wear it down, or up very loosely. The thing to avoid is anything that leaves a hard crease — curls, this matters far less for you.
• Satin scarves and bonnets are perfect overnight.
• Leave the heat alone. We sealed it with heat already — a light pass on low is plenty if you want it.

The long stretch

The next twelve weeks.

A simple rule that covers almost everything: what's bad for virgin hair is bad for keratin-treated hair. Chlorine, salt water, heavy sweating, bleach, colour and a lot of heat will all shorten your treatment.

We're not asking you to skip the pool or the gym. Just know the trade-off, so nothing about how your hair behaves comes as a surprise.

• Blow-dry or diffuse every other week. Heat activation is what reminds your hair it has keratin in it, and it's easy now.
• Send us your after videos whenever you're feeling bold. Every time someone shares theirs, somebody else finds us.

What to use

Products we actually use.

Keratin Revolution is our favourite aftercare brand by a distance — but it isn't selling in the US yet. The moment it is, you'll hear from us.